Brick and Mortar – eCommerce; which has lower costs? Why be a wine buyer at a store? Buy online instead. Fewer than 10% of people who buy wine have ever done so on line. I buy wine online because it is more convenient and I get to read and choose what I am buying from my deck at home and therefore I do not use a series of what are essentially wine brokers – I don’t need them. The huge “old boy” network in buying wine – wholesalers, distributors, retailers not to mention prohibition era laws prohibiting free trade must go I say: skip it – buy the stuff on line and eliminate the layers. That is what I set up Winebuyersco.com to do – eliminate bureaucracy and buy direct from people who don’t want a hassle.




